Attitude

My Offices April 1st, 2008

“Kamu itu sebenarnya pinter, tapi sayang attitude-mu kurang”, mungkin begitulah garis besar dari perkataan seorang kawan kepadaku beberapa waktu yang lalu. Berbekalkan rasa penasaran yang teramat dalam terhadap apa arti dari kata-kata tersebut (sekalian buat bekalku untuk berinstrospeksi diri, tentu saja menuju ke jenjang yang lebih baik lagi. Amin), maka jari jemariku pun telah aktif mencari-cari dibelantara internet dengan bantuan dari om google yang baik hati dan tidak sombong. ;)

Berdasarkan info dari mbah wikipedia.org disini, Attitude itu adalah :

Attitude is a hypothetical construct that represents an individual’s like or dislike for an item. Attitudes are positive, negative or neutral views of an “attitude object”: i.e. a person, behaviour or event. People can also be “ambivalent” towards a target, meaning that they simultaneously possess a positive and a negative bias towards the attitude in question.

Attitudes are composed from various forms of judgments. Attitudes develop on the ABC model (affect, behavioral change and cognition). The affective response is a physiological response that expresses an individual’s preference for an entity. The behavioral intention is a verbal indication of the intention of an individual. The cognitive response is a cognitive evaluation of the entity to form an attitude. Most attitudes in individuals are a result of observational learning from their environment.

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